our story

meer – meaning sea, or ocean in German.

"Wildly inspired, playfully made"

Inspired by the beauty of childhood & named after my daughter whose gentle spirit and tender heart is at the core of everything we create.

meer was lovingly brought to life during the quiet hours of the night, as my newborn daughter lay peacefully asleep on my chest. As a first-time, freshly postpartum mother, those moments of stillness became the canvas for a dream to create something meaningful & timeless. 

meer is a tribute to the beauty of life’s simplest pleasures. Every piece is thoughtfully crafted to reflect the carefree spirit of childhood adventures and blend it with playful & fun. Delivering the quality, comfort, and durability that busy little adventurers need. We believe in clothing that feels as good as it looks. Each piece is meticulously crafted to celebrate individuality and cater to every child’s unique personality.

By embracing ethical practices and sustainability where possible, we are committed to crafting pieces designed to withstand the adventures of even the most spirited little explorers. Through small batch production we strive to leave a gentle footprint on the planet while delivering garments that nurture comfort, creativity, and self-expression.

As a mother, I understand the significance of what we clothe our children in. It’s not just about style but about creating pieces that can keep up with their boundless energy and cherished memories. Every idea, every design and every stitch has been infused with love, care, and a vision to bring something special from my family to yours.

My hope is that these designs accompany your children through their most precious adventures and become a part of your family’s cherished traditions.

meer is a love letter to my daughter, Blakey Meer. My way of honoring her, and a piece of my heart to remind her that with love and determination, even the smallest dreams can grow into something extraordinary. She is the inspiration behind every design, every decision, and every late night spent bringing this dream to life. Creating meer has been my way of building something meaningful for her.

meer will always be more than a brand; it’s a reflection of a mother’s heart and an ode to the profound beauty of childhood.

Thank you for supporting this heartfelt journey and for letting meer become a part of your family’s story.

With endless gratitude,

Krystal - Founder of meer